Be the first to try Go-To!

Feb 27, 14 • Go-To, Skincare!42 CommentsRead More »

As I mentioned last month, I wish for nothing more than to bathe in a tub of pure golden fairy floss each night before bed.

Actually, there is one more thing I wish for: that my loyal and lovely fruits are the first to sample my skin care line, Go-To!

I wish for this because since 2006 you have provided me with comments, questions and feedback on beauty, and so much of that amazing intel formed the foundation of this range, and the reason I created it at all.

You were confused about what to use on your skin so I made it uncomplicated!

You were annoyed at products that didn’t deliver, so I made sure my products were effective!

You were pissed off with nasties in your skin care, so I left every single one of them on the curb, crying for their mama!

You already have products you love and want to keep using, so Go-To slots in easily around them!

So, let’s get you using them, and before anyone else, care of the fruitybeauty/Go-To PRE-SALE EXTRAVAGANZA!!!!

That’s right viewers, from 10am Tuesday March 4 until 10am Thursday March 6, there will be a limited amount of select Go-To products that you can purchase, direct from the wonderful Go-To website, which is the the exclusive stockist of Go-To.

I am making it limited – in terms of stock, and the type of products available – because while I want you rascals to be able to try Go-To first, I still very much wish for April 1 to be the big, exciting, mega launch day. I guess you can think of the pre-sale as part sneak peek, part tease and part fodder for bragging rights to your mates, because we will be shipping you your first taste of Go-To the week before it goes on sale officially.

Real important things about the fruity/Go-To pre-sale extravaganza:

1. Wearing underpants is important, no matter what you hear.

2. While we do have limited stock allocated for this pre-order fun fest, we will be releasing that stock in bursts over the pre-sale period. This means that if you come to the site on Wednesday morning, instead of smack on 10am Tuesday, there will still be products available to purchase. This A) prevents a site meltdown, B) prevents a Zoe meltdown when the site melts down and C) and makes it all a bit more fair.

3. There are a total of five Go-To skin care products in the range. I will be releasing three of these for pre-sale, which you can read about in full glorious detail on the site. Should you try to buy the two remaining prods that are being reserved for April 1, you will be politely but firmly denied.

3. We ship to Aus, NZ and internationally. So, uh, everywhere.

3. The full Go-To site won’t be going live until April 1, but we have created a special pre-sale version, just for the fruits, which is live only between that 10 AM Tues – 10AM Thurs period. The link for that special fruitybeauty version of the site will be posted here early next Tuesday morning.

4. You CAN pass on that link to friends, there’s no way I will know if you have because the government asked me to return all of my surveillance cameras, but the more we just keep this whole affair something special just for the loyal fruits who read this blog, the better, I reckon… (Also, more chance of you getting some product, over ‘them’.)

5. Any questions? Comment below and I will clarify.

Guys, this is all TREMENDOUSLY exciting.

That sentence deserves way more of these: !!!!!!!!!!!!!!!!


 Go-To skin care logo

 Also, I hopefully will be seeing a cute bunch of you on my book tour for The Wrong Girl this and next week! What a blast.



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42 Responses to Be the first to try Go-To!

  1. Lauren says:

    Yay! What an exciting bit of news to read over my morning avo on toast! (Beats the guardian hands down) So excited to get my mitts on these glorious new goodies!!! :)

  2. Jac says:

    YAAAYY!! How can I be one of the lucky fruits to try some?

  3. Peaches says:

    Day made! I cannot wait until next week! Congrats Zoë! You are one amazing lady!

  4. Donna says:

    I am so excited about this and to try your new products!

  5. Lealea says:

    Where would one lay their hands on some bathing quality pure golden fairy floss? Will this be part of your line?

  6. Kelly says:


    (Zo, the rules of shot gun still apply right??)

  7. kahlie says:

    I get that western australia is a long way away… but we love you too! When can you come our way with your book launch tour!!!???

  8. Whitney says:

    YAY!!!! I cant wait! I also can neither confirm or deny on whether I will be wearing underpants.

  9. Carly Devine says:

    Yay! I am a fruit full of excitement! xx

  10. Kimberley says:

    Zoe, very keen to get my go-to! Just wondering if you can provide price lists for the presale? Or will that be a surprise for Tuesday? Xx

    • Fruity says:

      Yes, all to be revealed on the site on Tues. So you can shop it all for the very first time.
      Ain’t nothing over 50 clams, though let’s us be clear on that.

  11. Katerina says:

    Hi Zoe, I’m about to burst from excitement. I am allergic to nuts, sesame and shellfish (that last one is probably irrelevant to skincare but you never know). Will the products be suitable for me (or will I instead burst from an anaphylactic shock)? Thanks and see you at QT Gold Coast next week! Weeeeeeeeeeeeee!

  12. Shea says:

    Can you bring some sneaky samples to your book launch party? ;)

  13. Bea says:

    Yay Zoe I am so excited you are shipping to NZ ! Can’t wait to try the dream lip balm ! Any NZ tour dates on the horizon ? Love your work always.

  14. Lou says:

    Alarm set. Knickers on!! How exciting!!

  15. Karina says:

    YAY! This is so exciting!! Who needs to save for travel when amazing prods like this are going to be available here!! eeeeeeek!

  16. Russell says:

    I’m soooooo going to be a Go-To gal!

  17. trish says:

    I can’t believe you’re releasing a book, launching a skin care range, and growing a small human simultaneously! Amazing. And thanks! Can’t wait.

  18. Erin says:

    Congratulations Zoe, on everything – the book, the range, the baby. I don’t know you at all but it has been really lovely watching from the sidelines as these developments have unfolded over the past few months, after following your career for some years. You make such an effort to spread some joy and fun via your work and I really hope you are having as much fun as the rest of us! All my best to you for your three babies.

    • fruity says:

      Thank you Erin, what a lovely bloody message.

    • Joanne says:

      I second that. I’ve been quietly following (read: stalking) you from the sidelines since the early fruit days and I think you’re bloody marvellous. I’m so excited for Go-to like you cannot believe (or, you probably can); a large percentage of what I have stashed in my beauty drawer is “cause Zoe said to use it” and you’ve never failed me!

      All the best with this new chapter (or three). I’m sure it will be a roaring success!

  19. Nyree says:

    Ditto Erin!

    Bring on next Tuesday… It will be known as ‘Zoe day’ – I’ll buy me some Go-To and then come to your book launch night in Brisbane, can’t wait!

  20. Claire says:

    Hi Zoe, Am very excited for the new range! Will the prodz cater for some of the….uhum….older ladies?? I am 40 next week!! (Equal amounts of sob/yay!!) Claire xxx

    • Louise says:

      Hi Claire, you said you were older at 40, well Claire I’m that age too and I think you should be celebrating the fact that you’re that age. I would never consider I was too old.

      • Claire says:

        hahahaahah I don’t actually think I said I was ‘too old’ and was equally happy about turning 40 as I was finding it a bit confronting :D Definitely wouldn’t change a thing!

  21. Dominique says:

    Go-To. Thank The Lord. In Capitals.

  22. Jess Lyster says:

    Thanks so much, Zoe!
    Tres excited to try it all out- I actually almost wet my pants in excitement! xo

  23. Bec says:

    Are you secretly a Wonder Woman/vampire hybrid? I mean when do you sleep?! So inspiring Zoe, can’t wait to read the book and try Go-To.

  24. Jus says:

    I’m a fruity that just moved overseas, can I still get Go To?? :/

  25. [...] can read all about this special 48 hour fruitybeauty/Go-To pre-sale here, or you can just pop your swimming cap on and dive right [...]

  26. Freja Drummond says:

    Are the products made in Australia? if not, where?

  27. Anna says:

    So excited! But where’s this magical link you speak of??

  28. Sophie says:

    Hi Zoe! Would you recommend your face cream as a night cream? Thanks x

  29. Nicole says:

    I went to the link and nothing!!

  30. Becstar says:

    Just placed my GO-TO order. Your hilarious little pop ups made my morning. Love your sense of humour Zoe and can’t wait to try the products.

  31. [...] can read all about this special 48 hour fruitybeauty/Go-To pre-sale here, or you can just pop your swimming cap on and dive right [...]

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